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Maple Hill Creamery seeks to define grass-fed dairy
Founded in 2003, Maple Hill did not start producing yogurt until 2009. In just five years, the brand has become one of the top-selling grass-fed dairy brands on shelves.
But according to company representatives, there is a great deal of confusion about what “grass-fed” means. Some shoppers don’t understand that organic dairy cows, for example, can still be grain fed or live in crowded conditions.
“When consumers realize that what they thought was being done [with organic] isn’t, that’s the light switch,” CEO Tim Joseph noted. “It’s like ‘oh, grass-fed is what I envisioned all along but isn’t happening.’”
The company has raised capital to address this confusion and to raise brand awareness. Read more here.